Archive for June, 2016

Florida Lawyer Mutual Insurance Company Rebrand
June 30, 2016

This is what a Winning Case Looks Like: FLMIC’s Rebrand

Rebranding The Deliverables Created by the Florida Bar in 1987, Florida Lawyers Mutual Insurance Company plays an important role in our state. It provides lawyers with indemnity and defense costs protection in connection with claims that may arise while providing professional services to a client. With over 75,000 lawyers in Florida, Florida Lawyers Mutual serves […]

Appleton Creative Blog Roundup
June 30, 2016

In Case You Blinked – June 2016 Blog Roundup

It’s time to look back and relive Appleton Creative’s best moments in June 2016. Here’s what you may have missed: Appleton Sparks Creativity and Innovation Who said you can’t mix apples and oranges? Our very own CEO and Creative Director, Diana LaRue, was guest speaker at Orange Appeal’s May event. Find out what she had to […]

offline marketing materials
June 23, 2016

How Using Traditional Offline Advertising Mediums Supports Your Brand Online

The influence of the digital age is not to be underestimated. From news and entertainment to companies and consumers, it seems like everything and everyone is heading to the Internet. But don’t be fooled, traditional advertising and marketing strategies are needed to support and boost your brand. Tangibles Physical items can make a big impact […]

Orlando July 4th Infographic 2016
June 22, 2016

Spark Up Your 4th of July Plans — Central Florida’s 4th of July Events (Infographic)

Fire up the grills and light the sparklers. The day to celebrate the home of the free and scarf down some hot dogs is around the corner. To celebrate 4th of July 2016, we’ve compiled the top Central Florida destinations where your family and friends can gather to watch the most dazzling firework shows of […]

orlando web design example
June 20, 2016

Masterpiece Design Group Receives Remodel of Its Own: A Website Work of Art

A company that is all about making spaces and rooms look uniquely exquisite, Masterpiece Design Group was eager to obtain a website worthy of showcasing its incredible work. This award-winning interior decorating and design firm offers model merchandising from conceptualization to installation for homebuilders, homeowners, property owners managers and more. Much like the offerings of […]

June 15, 2016

Juicy News – May/June 2016

One Unified Orlando In response to the devastating loss of life at Pulse on June 12, 2016, Orlando has come together in this time of need for the LGBTQ+ community and everyone affected in Central Florida. We have compiled a list of resources, which includes information on donations, vigils and blood drives, as well as […]

Lake Gibson Village illustration
June 15, 2016

Make the Rest of Your Life the Best of Your Life

This past weekend, Appleton went on location in Lakeland to shoot commercials for the beautiful, historic landmark that is soon to become Lake Gibson Village. Set gracefully on the shores of Lake Gibson, in a majestic building that offers all the charm and character of the 1920s, is Lake Gibson Village. This refreshingly new independent […]

outgrowing your space ORRA ad
June 14, 2016

A Real Estate Campaign That Reaches Real People

The Orlando Regional REALTOR® Association (ORRA) is a leading trade association in Florida comprised of almost 12,000 brokers, property managers, appraisers and more. ORRA approached Appleton for help in promoting professional REALTORS® and the local real estate market. The current economy is promising, with low mortgages and a buyers’ market, potential homebuyers have the opportunity […]

Google search's local 3-pack on mobile
June 13, 2016

Local SEO Marketing: 5 Factors That Affect Your Company’s Local Rankings in Google

In a survey by ConstantContact, the majority of small businesses (SMBs) said it was “important for them to be found on major search sites, local search apps and directory sites.” With that, 78% believe new customers can and will find them through these sites and apps. So why aren’t SMBs effectively taking measures to increase […]

Influence visitors with video
June 9, 2016

Influencing Your Audience Through Online Video

An increasing number of people are moving toward online video for news and entertainment. This means the influence of video marketing services are rising, too. In fact, 89 million people in the United States will watch 1.2 billion online videos today alone. What does this mean for brands? Brands can now influence consumers more than […]