Archive for August, 2015

Blog Roundup
August 31, 2015

In Case You Blinked – August Blog Roundup

Get Your Favicon On! The Best Thing About the Tiny Icons in Address Bars Think about your favorite brand. It, along with most major companies in the world, most likely has a favicon for its website. Learn more about this tiny icon, what it brings to the table and how you can get one. Appleton […]

August 31, 2015

Get Your Favicon On! The Best Thing About the Tiny Icons in Address Bars

Favicons might be small, but the key to cohesive branding for any business is in the details. These little icons are used by many major brands across the world, and they could be helpful in ingraining your brand into your consumers’ minds, completing your website and tying your online presence together. What is a Favicon? […]

August 26, 2015

Appleton Teaches Bridges of Light Foundation Foster Children How to Market a Product

Four of the Appleton Creative team went back to school to teach the art of our creative craft to elementary, middle and high school students at Bridges of Light Foundation’s summer program. With marketing strategies from Appletonians in their back pockets, each child at Great Oaks Village invented a product idea and used real world […]

POGLE Media Mode: Paid, Owned, Granted, Leased and Earned Media
August 18, 2015

Do You POGLE? Paid, Owned, Granted, Leased and Earned Media

Marketing efforts create a two-way street where your audience is actively participating and engaging with your brand. Formulating a comprehensive mix for your business’ marketing strategy requires a precise balance between the five types of media: paid, owned, earned, granted and leased. To succeed on digital platforms, we first need to understand the differences between […]

August 10, 2015

Pup Portraits, Wagging Tails and a Barking Good Time at Appleton

Appleton was overrun with canines of all types and sizes ready for their close up on Friday, August 7th. The eager dogs were filled with excitement and energy as Macbeth Photo snapped their pup portraits and rewarded their patience with chicken and beef brownies from Rick’s Dog Deli. Humans and owners enjoyed delicious treats with beer […]

Adobe flash dead
August 6, 2015

Flash is Dead: Why Your Website Needs to Bury It

The recent data breach of an Italian-based surveillance software company unearthed numerous security holes in Adobe Flash’s media player. But severe Adobe Flash vulnerabilities don’t come as a surprise to many people; they’re discovered and exploited regularly. This is one reason, among many, that companies and individual users are migrating away from Adobe Flash and […]

Thank you John Michael
August 3, 2015

Client Appreciation That’s Much Appreciated: Thanks to John Michael Exquisite Weddings and Catering for Our Treat

To show appreciation for a cherished working relationship, John Michael Exquisite Weddings and Catering cooked up a heavenly lunch for the Appleton team. With a full spread of applewood smoked bacon-wrapped meatballs, Parmesan and Panko-crusted chicken, cheese tortellini, country French salad, the best chocolate chip cookies we’ve ever had and much more, John Michael Exquisite […]