Video Is the Future of Content Marketing. Are You Prepared?

Posted on: September 9th, 2014

video camera marketing shoot

Over six billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth. These hundreds of hours of video that are uploaded every second to YouTube make up a larger portion of the content on the web. These videos, along with other content, are all competing for the attention of your consumer. Companies that don’t utilize video as a medium through which to communicate their brand message risk falling behind and losing market share. Video is more accessible than ever, and it can capture audiences of all ages across various platforms. It is important for your brand to ensure the message it is communicating is engaging, relevant, and professional.

Here are three ways a professional, corporate video can set you apart:

Professionally Produced Videos Outperform User-Generated Video:

A study by Comscore found that professionally produced videos are 30% more effective in increasing sales on e-commerce platforms. Consumers associate quality videos with quality products and services. Therefore, videos with poor audio or substandard resolution can turn away consumers and thus turn away sales. MediaPost found that 57% of consumers feel more confident about purchases they made because of product videos.

Videos Generate Traffic, and Lots of It:

It’s no secret that content creation is king, but the Internet is oversaturated with links. Videos can help your links stand out. According to MOZ, posts with videos attract three times more links than plain text posts. Videos also drive traffic by helping websites rank higher on search engines. Video makes a website 53 times more likely to end up on the first-page of a search result. Aside from making sure your video is high quality, it is also important to make sure it is well indexed. Keywords in the title, description and tags of a video significantly increase its chances of being watched. Here is our guide to conquering keyword advertising. Connecting your videos with your social media channels can also amplify your marketing efforts.

Videos Move Consumers:

There is a reason that 94% of marketers are using video as part of their communication plan. They resonate with consumers in a way that text and images don’t. We tend to connect with videos because of how strongly they can portray emotion through voice and movement. Videos that tell a unique story or answer a question are widely shared by users through social media. A study by the Online Publishers Association found that one third of consumers searched for more information after watching a video ad.

We make awesome videos for awesome brands. Here, take a look. Appleton Creative is an award-winning, full-service advertising agency located in Orlando, Florida. Appleton works with local, national and international clients to provide marketing strategies through print, web, social media and video production – all in-house. At Appleton, we want to learn about your business, empower your marketing team and be your creative resource. Your marketing goals are worth a conversation: contact us at 407-246-0092 or