Archive for November, 2013

November 26, 2013

We Give Thanks In The Name of Marketing

Don your turkey hat and party like a pilgrim! The season of thanks is upon us. It’s been an adventure-filled year for Appleton Creative, and there’s much to be thankful for. Our family has grown, new friendships have been forged and our giving spirit is as strong as ever. We love what we do and […]

November 22, 2013

Leading Engineering Company Celebrates New Orlando Office

We would like to congratulate C&S Companies on their beautiful expanded offices overlooking Lake Eola. Our friends at C&S hosted an open house and ribbon cutting ceremony to celebrate their new workspace. Appleton Creative’s own Diana LaRue, Amy Wise and Kendra Haley were in attendance with other C&S partners and associates. Orlando Mayor, Buddy Dyer, […]

November 20, 2013

UCF Town & Gown Luncheon Explores Creative Minds

Photo (from left to right): Theo Lotz – Director at Flying Horse Editions, Stella Sung – Director at Center for Research & Education in Arts, Technology and Entertainment, Ben Noel – Director at Florida Interactive Entertainment Academy, and Dr. Jose Fernandez – Dean of UCF College of Arts and Humanities Technology and innovation are becoming […]

November 19, 2013

We’ve Got The Beat! Why? Because It Sells. Six Key Elements For Using Music Effectively In Advertising

Establishing an emotional connection with your viewer is the strongest way to retain their attention. However, creating such a connection requires special tools, tactics and some creative elbow grease. But what do we, as marketers, have at our disposable that hosts the ability to instill and alter emotions? That’s easy—music. Music is used in approximately […]

November 14, 2013

It’s All About the Story: Appleton’s Video Department Head Speaks at Local University

Appleton’s back to school! Well, sort of. Mike Speltz, VP and head of Appleton Creative’s Video Department, recently held a discussion for a class of hopeful video producers at Everest University. Although he was invited to lecture an upper level post production course, Mike chose to go light on the technical stuff, opting instead to […]

November 13, 2013

Top Five Reasons to Adopt Responsive Website Design (That Aren’t Just About Mobile Phones)

Responsive web design is the practice of developing a single website that reflows its layout and content based on the visitor’s device. Responsive design means that whether you’re using a desktop computer, tablet or smartphone, mouse clicks or finger taps, you’re presented with a website that is beautiful, user-friendly and optimized specifically for your browsing experience. It’s a […]

November 12, 2013

Don’t Be A Bully! Zebra Coalition Launches 2013-2014 Anti-Bullying Campaign

Bullying is a major, often detrimental, hurdle faced by young LGBT+ students today. In fact, a recent survey by the Gay, Lesbian and Straight Education Network found that the vast majority of LGBT+ students in Florida hear homophobic, sexist and negative remarks about gender expression on a regular basis. Appleton Creative is honored to announce […]

November 8, 2013

Conquer the Blank Page: 5 Tips for Writing Killer Blog Content

Content writing can be tough. For content writers, there’s nothing more deterring than a tiny vertical line blinking on an empty white page. What’s more, today’s digital world is heavily content-driven, creating a need for quality and compelling pieces. Regardless of what business you’re in, blog and news content is a surefire way to drive […]

November 7, 2013

Empowering Generations: ATHENA International Leadership Women’s Luncheon

Who runs the world? Women leaders, that’s who! Yesterday, ATHENA International sponsored the Women’s Leadership Luncheon, designed to celebrate the women professionals who help bridge the gap between emerging generations. Hosted at the Grand Ballroom at Church Street, Orange County Mayor, Teresa Jacobs, guided the special event as Honorary Chair. The afternoon luncheon gives women […]

November 6, 2013

Salute a Veteran During the Solar Bears Military Appreciation Weekend

Veteran’s Day is November 11th. How are you going to support your military servicemen and women? Join us at the Orlando Solar Bears Military Appreciation Games this weekend as they taken on the Toledo Walleye both days. November 10th at 3 p.m. November 11th at 7 p.m What a great opportunity to say thank you […]