Archive for October, 2013

October 31, 2013

Orlando’s Most Competitive Halloween Costume Contest

Happy Halloween! Here at Appleton we love any excuse to dress-up. Today we’re celebrating our third-annual Facebook costume contest. Cast your votes on your favorite costume on our Facebook page, and we’ll announce the winner tomorrow. We hope everyone has a safe, scare-tastic Halloween! 1. Katie Houser – Daria Moregendorfer 2. Mike Speltz – Swamp Marine 3. Kim […]

the holidays are coming are you ready
October 30, 2013

The Holidays Are Right Around the Corner – Are You Ready?

The holiday rush is upon us. Get ahead of your to-do list. Plan the office party, create special promotions, explore seasonal campaign opportunities and hold community outreach events all with minimal effort. How? By preparing for a successful holiday season as soon as possible. The question is: Are you ready? The holidays are right around the […]

google glass
October 30, 2013

How Google Glass Will Change Advertising

First off, what’s Google Glass? Introducing the world’s most advanced wearable computer, Google’s most current limit-shattering project, Glass. Potentially the next great technological breakthrough, Glass is more than a life-augmenting, cyborg-inspired creation; it’s endless possibility in a pair of eyeglasses. Imagine traveling to foreign lands and having your headset translate everything you see and hear, […]

purplelight pancreatic cancer appleton creative
October 29, 2013

Each Light Tells a Story: PurpleLight Vigil of Hope

Local residents, pancreatic cancer survivors and volunteers with the Central Florida affiliate of the Pancreatic Cancer Action Network met at Appleton’s office on Sunday, October 27th to join tens of thousands of Americans at more than 50 National PurpleLight Vigil of Hope events across the country. The PurpleLight Vigil of Hope calls attention to one […]

October 28, 2013

Google Ads to Feature Reviews

Google released a new feature on their AdWords platform called review extensions. Located in your AdWords campaign, this extension allows short one-line (67 characters) reviews to be added to text ads. This feature is live now and showing up in SERPs. Review extensions are a cool feature because they allow businesses to attach a positive review […]

October 25, 2013

How Instagram Ads Will Affect Businesses, Users and Trolls

Instagram has finally opened its doors to advertisers—but just ever so slightly. If you haven’t heard the news, Instagram rolled out its first revenue-generating strategy in the form of “Sponsored” photos appearing in user’s feeds. While this is great news for brands looking for another piece of the social marketing pie, it’s no advertising free-for-all […]

October 25, 2013

How Google Hummingbird Changes Search

On September 27th Google announced an overhaul of its search algorithm. Dubbed Hummingbird, because it’s “precise and fast,” the new algorithm is a look at the future of search. Its primary purpose is to allow for more conversation-style querying—think asking questions instead of typing in key phrases. Google also has a host of upgraded features […]

October 24, 2013

Get Inspired! 2013 ATHENA International Women’s Leadership Luncheon

We are women, hear us roar! Get in the spirit by attending ATHENA International’s prestigious Women’s Leadership Luncheon in Orlando, November 6 at 11:30am, taking place at The Ballroom on Church Street. Featuring Orange County Mayor Teresa Jacobs, as honorary chair, the event celebrates women leaders who are dedicated to building bridges across professional sectors […]

October 23, 2013

Appleton Wins Big in Creativity Awards International Competition

We’re pleased to announce Appleton Creative has won three accolades in the 43rd Annual Creativity Print & Packaging awards! The competition is one of the most prestigious, longest running, independent advertising and graphic design competitions in the world. We’re honored to be one of the few recognized for outstanding creative and campaigns. Orlando-Orange County Expressway Authority […]

October 22, 2013

Orlando Main Street Annual Awards – Revitalize Your Neighborhood

Home is where the heart is. That’s why dedicated residents continue to find new ways to enrich their local Central Florida communities. The City of Orlando recognizes the important role neighborhoods and communities play in continuously improving quality of life. As a result, the Orlando Main Street Program was developed to help neighborhoods retain existing […]