Archive for April, 2013

April 29, 2013

Appleton’s Diana LaRue Speaks on Panel at Orlando Women’s Conference

They call it “The BIGGEST day for women” in Orlando. Held annually, this year’s event included over 40 speakers, more than 30 exhibitors, a keynote luncheon and unique networking opportunities that you simply can’t put a price tag on. The Orlando Women’s Conference, hosted by Orange Appeal (note: Check out Orange Appeal’s new website, designed […]

April 26, 2013

Diana LaRue Honored at OBJ’s Women Who Mean Business Awards

ADVERTISING EXPERT RECOGNIZED FOR CONTINUED ACHIEVEMENTS IN THE CENTRAL FLORIDA BUSINESS COMMUNITY Appleton Creative’s President and Creative Director, Diana LaRue, recognized as a Women Business Owner of the Year honoree at the Orlando Business Journal’s 2013 Women Who Mean Business Awards ORLANDO, FL – It takes a lot of blood, sweat and tears to run […]

April 25, 2013

Five Pets with Real Life Careers

Full-time occupations aren’t just for humans anymore. Several innovative brand strategies have incorporated animals to make their businesses unique. Because many animals can be trained and readily available, we are starting to see more in the workplace. Could you imagine all of the advertising opportunities with that unique selling point? Here are Appleton Creative’s list […]

April 19, 2013

Witness The Fitness: Apples At The IOA 5K

Apples are healthy, and so are we. Fitness and health are important initiatives at Appleton. Yesterday, (April 18th, 2013), the Appleton Creative team put on their running shoes, workout gear, and competitive spirit to participate in Track Shack’s Corporate 5k. 16,000 professionals in 690 teams participated in the event and each one of them witnessed […]

April 16, 2013

Four Tips to Keep Your Brand Secure in Social Media

Have you ever seen a friend post something like this in social media? “I’ve lost 15 pounds using the blah blah diet! We can do this together! Click on this link for more information!”  Your friend was actually never on the “blah blah diet.” They were hacked. Could you image if that were to happen […]

April 12, 2013

5 Brands That Rock Daily Emails

Businesses and consumers alike have been communicating via emails since 1971, when a U.S. programmer sent the first network email by connecting his computer to his mailbox using an “@” symbol. The history of email is nothing short of amazing. We enjoyed Mashable’s list of five brands that really know how to use emails. 1. […]

April 10, 2013

A Peak Inside UCF College of Medicine at Lake Nona

Come get your medicine! Today, the UCF Town & Gown hosted another successful spring luncheon at UCF College of Medicine in Lake Nona. The event gave members and guests an opportunity to tour the beautiful campus and meet with Dr. Deborah Germen, the first Dean of the UCF College of Medicine. Dr. Germen spoke to […]

April 9, 2013

Appleton Designs Sidewalk Art for a Good Cause

What a beautiful weekend! Who went to the Spring Fiesta at Lake Eola? Our friends at the Orlando-Orange County Expressway Authority set up a special booth to promote the Designated Texter campaign and encourage visitors to take the pledge to stop distracted driving.  Appleton designed the marketing materials for the Designated Texter campaign including the […]

April 3, 2013

Up, Up, and Away: Orlando International Airport Aids Business Commerce

Orlando is soaring to new heights. As a national leader in biotech, aerospace, medicine, simulation, and digital media – it’s no wonder why businesses are converging to “The City Beautiful.” The opportunities are here and possibilities are endless. Making the commute is convenient too. The Orlando International Airport (MCO) is a big part of Orlando’s […]

April 2, 2013

Why Videos Can Help Your Website Soar

How do you make the most of online interaction? Become a face and voice of your brand, rather than just text on a screen. Think videos. Here are a few reasons why videos are important on your website. Videos Get Results Generate traffic: Videos increase the amount of click-throughs and traffic. According to Internet Retailer, […]