Archive for July, 2012

July 31, 2012

UCF Turns the Big FIVE-0

It isn’t just the sun that shines golden in Orlando. In addition to the hottest theme parks and year-long outdoor play, we are also home to the second largest University in the country, the University of Central Florida. Knights Nation pride runs strong at Appleton Creative, and we are amped to celebrate UCF’s golden anniversary […]

July 30, 2012

Marketing Strategy for the Holidays: It’s not too early to take care of your corporate holiday wish list

It’s the end of July: Your corporate holiday countdown begins now. What’s your plan of attack? Appleton Creative wants to help you avoid a last-minute blunder during the seasonal rush. Here are a few holiday planning tips: Holiday Cards: Be unique and have your cards reflect your company culture. Send your cards early to stand […]

July 26, 2012

Packing Light? Hit the Road with a Smart Phone

When it comes to summer, George Gershwin said it best: “Summertime, and the livin’ is easy.” The lyrics bring to mind the long hot days of summer and the top-down, open road lifestyle of summer travel. Today’s definition of easy living has taken on a whole new meaning with more than half of Americans owning […]

July 25, 2012

Appleton Goes On-Location to Support Kids Beating Cancer

Beating cancer is not an easy fight – especially for a child. Appleton Creative recently welcomed Kids Beating Cancer as a new client, and one of our first projects was an on-location shoot at Florida Hospital for Children. At the hospital, Appleton’s video team interviewed two young patients undergoing treatment for cancer. The first interviewee, […]

July 24, 2012

The Winner!!!!

Burr & Forman Wins HD Video Package from Appleton Video has moved online. With the popularity of YouTube and Google’s high ranking of video content in search engines, this video trend is a do-or-die for business who depend on their website to serve as a front office, client relations tool or store front. Lawyers know […]

July 19, 2012

Location Based Marketing – Is your Business Ready on the Go?

Smartphones are quickly becoming a way of life. Think about the last time you were in a public place and didn’t see someone using their phone. It’s rare. Mobile technology enables consumers to find anything, anytime, anywhere. Increasingly, small business owners are taking advantage of location-based marketing to connect with customers. Appleton Creative can help […]

July 17, 2012

Notes from Appleton’s video department: Feast for the Eyes International Corporate Chefs Summit

If you were to ask Mike Speltz what it’s like to run Appleton’s award-winning video department, he would tell you that it’s a delicious job. Case in point: the Appleton video team recently traveled on-assignment to the West Coast to visually document the International Corporate Chefs Association (ICCA) 10th Anniversary Summit. The 3-day culinary celebration […]

July 12, 2012

Last Weeks to Catch "Blue Hope" Gallery Show

Appleton Creative’s Giving Circle Gallery is currently host to a gorgeous Awareness Art exhibit titled “Blue Hope.” The exhibit, which features artwork created in collaboration with foster children and Appleton’s own artists as well as banners developed by foster children and ArtWorks, is finishing its three-month display. The exhibit, which was launched with a by-invite-only gallery […]

July 11, 2012

112-year-old Lawton Printers Returns to Roots

An Orlando-area staple for over 100 years, Lawton Printers has moved from its Casselberry location into a new, larger facility that returns it to its downtown Orlando roots.  To help ease the move, Appleton Creative designed a “Change of Address” postcard for Lawton’s friends and clients. Additionally, Appleton helped to develop a special promotion Orlando […]

July 6, 2012

…It’s Alive!!!

You hear it left and right: print is dead…print is dead. There may be an evolution in the print sector of advertising but it certainly hasn’t died. It’s survival of the fittest. Who can grasp the digital notion the fastest? Print is still as vital to us and more importantly, to our clients. The tangible […]