Archive for May, 2012

May 31, 2012

Branding Matters

Branding – a term that originally referred to a means to distinguish one’s cattle from another’s – is now more commonly known in the marketing world as a trademark which distinguishes a company’s identity. A strong brand makes a contribution to a consumer’s identity, building client loyalty. At Appleton, we work with clients to elevate […]

May 30, 2012

Are You Keeping Up with Your Website’s Upkeep?

Often, companies hire a firm to maintain their site but end up paying a retainer for services that they never use. Even worse, companies that hold clients on a retainer often have “out of scope” web development costs that pop up when you actually need work done. So why pay for what you don’t need? […]

May 25, 2012

Congrats to Amway Center – 2012 Sports Facility of the Year!

Appleton Creative is lucky to have such a world-renowned neighbor – Amway Center! This week in NYC, the venue was named Facility of the Year due to its beautiful aesthetics and burgeoning sports and entertainment schedule. The facility is also LEED certified and boasts a sustainable and environmentally friendly design. Amway Center is home to […]

May 24, 2012

Growing Your Business – the OBJ Way

The Orlando Business Journal (OBJ) hosts great events, and yesterday’s Business Growth Expo was no exception. The event was held at the Orlando Science Center and hosted nearly 80 booths, seminars and a post-event networking party. Appleton Creative’s Director of Marketing Amy Wise and Marketing Strategist Jamie Kruger attended to network with Orlando business and […]

May 24, 2012

From Drop-Out to Congress-woman

Congresswoman Sandy Adams was once a High School drop out. Her journey took her through multiple reinventions: military, GED recipient, police office, congresswoman. “Reinvention” was the theme at yesterday’s Women’s Executive Exchange (WEE) event, and Congresswoman Adams was the keynote speaker. Held at the Citrus Club, the event helped to raise money for Women Playing […]

May 23, 2012

Appleton Client Zebra Coalition Receives Disney Helping Kids Shine Grant

Great news – one of our favorite clients, Zebra Coalition, just received a significant grant from Disney! Congrats to all who made this possible! ORLANDO, Fla. – Tuesday, May 22, 2012 – The Zebra Foundation for Youth, Inc., in support of the Zebra Coalition, a network of Central Florida social service providers, government agencies, schools, […]

May 22, 2012

Lake Eola Tree Decorated with 3,000 Hearts

The Inaugural Giving Tree event surpasses expectations in raising donations and awareness for Central Florida foster youth  Orlando, Fl. – May 11, 2012 – In an effort to raise donations and awareness for the Foundation for Foster Children, Giving Tree host Appleton Creative had hoped to add 1,500 hearts to a Lake Eola tree, instead […]

May 21, 2012

The Center for Drug-Free Living Enters Toyota’s 100 Cars for Good

This summer, Toyota is doing a good deed by giving away 100 new cars to deserving nonprofits. Appleton Creative had the honor of developing and producing the finalist video for The Center For Drug-Free Living in Orlando in hopes of helping them win a car. It has been a truly rewarding experience working with the […]

May 17, 2012

Spend Your Sunday at Lake Eola!

With the skies looking sunny and a high below 90 degrees, this Sunday is expected to be a perfect day. Now how to spend that day? You could stay home and watch television on the couch, or you could come experience all the festivities at Lake Eola in downtown Orlando. On the Schedule: “The Giving […]

May 17, 2012

Juicy News – Spring 2012

Who Knew Real Estate Websites Could Be So Sexy? Appleton Creative is proud to announce the recent launch of two of Tavistock real estate sites. Isleworth’s new site,, features both its luxury community and country club. Lush photography, animation and a custom search tool enhance the website, which was designed with mobile devices, especially the iPad, […]