Archive for July, 2010

July 29, 2010

Quitting on Social Media: Knowing When to Discard Unprofitable Social Media Presences

In an environment as competitive and difficult as social media marketing, oftentimes, the results gain is just not worth the time invested. There are thousands of marketers out there, many of whom could be competing directly with you and cutting into your potential revenues.

July 23, 2010

Appleton Creative Supports Athena Powerlink Graduate in Achieving Business Goals

(ORLANDO, Fla.) As a past recipient of the Rollins College sponsored ATHENAPowerLink Award in 2008, Appleton Creative President Diana LaRue, based on her year in the program, understands the value participants derive from the experience. As a result, LaRue and her design team recently assisted 2010 graduate Dawn Smith, owner of Incredibly Edible Catering¸ with a complete rebranding of her company’s image.

July 11, 2010

Blessings in a Backpack

The goal of national organization Blessings in a Backpack is simple:  improve educational performance in America’s youth through proper nutrition.  Students from qualifying low-income families are given a backpack stocked with healthy food to take home over the weekend so they can come back to school on Mondays ready to learn. The program is results-oriented, […]

July 9, 2010

A Sharp Focus on Design When the Package Is Part of the Product

SALES of facial tissue during the cold and flu season are, appropriately enough, feverish, but not so during the summer. Now Kleenex, the brand that invented facial tissues 86 years ago, is hoping to bolster summer sales with packages that resemble wedges of fruit and look more at home on a picnic table than a bedside table.

July 8, 2010

Monitoring Social Media: How to Measure Conversions, Opt-Ins, and Long-Term Profits

Beyond their success in business and entrepreneurship, Seth Godin, Steve Jobs, and Charles Saatchi have one thing in common: their belief that marketing is an art.