Archive for May, 2010

May 24, 2010

The Savvy Business Owner: Maximizing the Business Power of Blogs

Blogging for business has become quite the trend among entrepreneurs these days. Whether they’re running an online business or a traditional offline business, many business owners today are maintaining a blog where they can promote their products and services.

May 17, 2010

Marketing Essentials: How Much Does it Cost Your Business to Find New Customers?

There are some questions that immediately confuse business owners. One of them is to ask what their costs are of acquiring new customers. It’s surprising to think that companies don’t know, but a number of businesses simply have no clue, much less where to start.

May 11, 2010

Juvenile Diabetes Research Foundation

The Juvenile Diabetes Research Foundation is a worldwide leader in advocacy for those suffering from type 1 diabetes.  Having raised over $1.4 billion for diabetes research, the foundation is the largest charitable donor in the world, and promotes awareness of the urgent need to find a cure.  The goal of the foundation is to find […]

May 5, 2010

Why a Clear Brand Is So Important to Small Agencies

There are some great benefits to being a small agency. You might share my philosophy that staying small provides the opportunity for a variety of extraordinary freedoms the bigger shops don’t have, and therefore “staying small” is something worth fighting for.

May 5, 2010

Mailing Tips

Always design a folded self mailer so the finished fold is on the bottom. This allows one wafer on top rather then 2 on the bottom saving the customer money. When mailing a concentrated flat mailing do not fold to a letter size. By folding it down you are not only required to wafer the […]

May 3, 2010

Optimizing Your Blog For Business

A blog is a power tool for any business. Most businesses are not sure how to use it correctly though. It’s much simpler than you think if you know where to start.