Archive for category How to Get the Social-Media Generation Behind Your Cause

The article did have some useful tips for companies trying to get involvement via social media.  As a member of this generation, I do always see opportunities to join (or “like”) causes that I’m interested in.  However, I feel that there usually isn’t any visible action taken when you participate in this kind of activism.  For example, if I join a group or like a cause, what happens?  Is money donated from a corporation to that cause?  Or does it just make me look good because I care?

I agree with the tips in the article, but I think it is more important for corporations to demonstrate that people can make a difference by participating in this kind of activism.  Maybe if a cause gets so many followers, the company will donate X amount of dollars toward the cause.  To me, that would be worth joining.  I see many of my peers that “support” so many causes on Facebook or Twitter, but do no real work for said cause in real life.  It’s a way to look cool, and a lazy way to “participate” in a cause that generally doesn’t bring much to the table other than vague awareness.

For Young Adults, Activism Can Be Hitting ‘Like’ on Facebook, but Brands Can Use This to Their Advantage
By Ann Marie Kerwin

The following views were written about the article found here: http://adage.com/print?article_id=144686