Posts Tagged ‘social media’

June 29, 2010

How to Get the Social-Media Generation Behind Your Cause

Once social activism meant protest marches, civil obedience and sit-ins. But for today’s 20-somethings — sometimes called “slactivists” — supporting or denouncing a cause is as simple as hitting the “like” button on Facebook or posting a hashtag to Twitter. And that’s often where it ends.

April 5, 2010

What is Facebook Marketing?

Facebook is primed and ready to break open the social media market. Everyone is on Facebook, but how can you get leads, clicks, and buyers on the social network?

November 18, 2009

Social Media Marketing vs. Press Releases: Which Goes Where?

One of the biggest challenges for new marketers is deciding where to allow two-way conversation with customers and where to focus on a more direct marketing message. Thanks to new tools like Twitter and RSS, marketing has become more and more about conversation, and less about direct messaging.

November 4, 2009

Social Media Marketing- Like the cool breeze we feel today.

Social media marketing is quite the buzz term nowadays for professionals and businesses using online media to build consumer awareness.

October 29, 2009

Social Media Marketing – Company Images and Videos

As huge advocates for brand standards, we at Appleton Creative, wanted to share some insight. Social media marketing offers a chance to put the power of the Internet behind your business! Extend communications to new online customers through visual imagery. We can often use videos and images to enhance your social media marketing campaign. With […]

August 18, 2009

Mistakes to Avoid When Marketing on Twitter

Twitter has amazing potential as a marketing tool. After you build a substantial base of followers you can broadcast your marketing message to hundreds or thousands of people instantly. Like any new technology, there are pitfalls to avoid when using Twitter. If you avoid common mistakes when promoting on Twitter your Twitter marketing campaign can be a huge success.

July 17, 2009

Using Social Media for Business: Make Using Multiple Networks Easy

Social media has become an excellent marketing medium, but unfortunately, using more than one network can get time consuming. Before you know it, you can’t give your networks the attention they deserve and your brand suffers. With these helpful tips, however, you’ll discover the secrets of the pros and learn how to manage your accounts faster, easier, and for free!