Posts Tagged ‘social media’

May 31, 2012

Branding Matters

Branding – a term that originally referred to a means to distinguish one’s cattle from another’s – is now more commonly known in the marketing world as a trademark which distinguishes a company’s identity. A strong brand makes a contribution to a consumer’s identity, building client loyalty. At Appleton, we work with clients to elevate […]

May 15, 2012

Muckracking Makes its Comeback

What if you could read tomorrow’s news today? In 2009, Muck Rack set out to answer that very question. The idea started when Brooklyn startup, Sawhorse Media, developed a list of the most credible social media content creators. Muck Rack verifies each journalist on social media sites who do the reporting for major media outlets […]

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April 19, 2012

Macho Macho Domain

A cursory glance at and is all it takes to see the similarities between these sites and the popular website Look closer though, and you’ll see a few slight differences; instead of pictures of family dinners and women’s fashion, you’ll find cars, bikes and bacon. Yes, bacon. That’s because the and […]

February 17, 2012

Can Your Company Benefit From The Online Trend?

Proctor & Gamble CEO Spices Up Digital Advertising Efforts What’s a marketing guru like Proctor & Gamble to do when an astonishing ad budget leads to cost-cutting strategies and laying off over a thousand employees? According to this article from Business Insider, P&G CEO Robert McDonald realized it was time to find a cost effective […]

February 10, 2012

The clock is ticking for Facebook's Timeline!

Time is ticking for Facebook users against the new Timeline feature. According to the official Facebook blog, the new style will be required for all users in a few weeks. If you haven’t taken a walk down memory lane, you’re about to. The new feature allows users highlight photos, posts and life events. Many believe […]

January 27, 2012

Social War: Facebook and Twitter vs. Google+

Round 1 – Promotions Is 2012 the year of extreme couponing? The phenomenon continues to gain popularity; with coupon junkies getting fast coupon fixes on Facebook and Twitter. But if you are a coupon extremist, don’t bother with Google+; the site is coupon-less by design. Although company accounts are welcome on Google+, the site has […]

December 15, 2010

Appleton Awards : American Design Awards

Appleton Creative is pleased to announce the agency won four awards during the American Design Awards Semi-Annual Design Contest.

October 26, 2010

Why knowing your ‘keywords’ is important

These days people can find brands on television, on billboards, through word of mouth, in search engines, on social networks, on review sites, and many other places – so how do you find the spotlight amongst the crowd?

July 29, 2010

Quitting on Social Media: Knowing When to Discard Unprofitable Social Media Presences

In an environment as competitive and difficult as social media marketing, oftentimes, the results gain is just not worth the time invested. There are thousands of marketers out there, many of whom could be competing directly with you and cutting into your potential revenues.

July 8, 2010

Monitoring Social Media: How to Measure Conversions, Opt-Ins, and Long-Term Profits

Beyond their success in business and entrepreneurship, Seth Godin, Steve Jobs, and Charles Saatchi have one thing in common: their belief that marketing is an art.