Posts Tagged ‘marketing’

October 4, 2010

Appleton’s Strategic Partnerships Bring Added Value and Convenience to Clients

Many advertising agencies and public relations firms have found that the combined energy, resources, and efforts resulting from a strategic partnership with another firm may leverage greater opportunities for the clients of each party.

July 29, 2010

Quitting on Social Media: Knowing When to Discard Unprofitable Social Media Presences

In an environment as competitive and difficult as social media marketing, oftentimes, the results gain is just not worth the time invested. There are thousands of marketers out there, many of whom could be competing directly with you and cutting into your potential revenues.

July 9, 2010

A Sharp Focus on Design When the Package Is Part of the Product

SALES of facial tissue during the cold and flu season are, appropriately enough, feverish, but not so during the summer. Now Kleenex, the brand that invented facial tissues 86 years ago, is hoping to bolster summer sales with packages that resemble wedges of fruit and look more at home on a picnic table than a bedside table.

July 8, 2010

Monitoring Social Media: How to Measure Conversions, Opt-Ins, and Long-Term Profits

Beyond their success in business and entrepreneurship, Seth Godin, Steve Jobs, and Charles Saatchi have one thing in common: their belief that marketing is an art.

May 17, 2010

Marketing Essentials: How Much Does it Cost Your Business to Find New Customers?

There are some questions that immediately confuse business owners. One of them is to ask what their costs are of acquiring new customers. It’s surprising to think that companies don’t know, but a number of businesses simply have no clue, much less where to start.

March 30, 2010

Email Marketing: 5 Tips for Developing an Opt-In Page that Converts

Appleton Creative believes one of the most important aspects of any email marketing campaign is the mailing list. Constructed and compiled through opt-in pages (known as ‘squeeze’ pages in the industry, due to their convincing ‘squeeze’-style pre-sales copy), your opt-in pages are essentially the life source for your entire marketing campaign.

January 21, 2010

Make it Rich, Make you Rich! 4 Key Needs for Content Marketing

A lot of online marketers are using content to market their products and services. From article directories to corporate websites, the internet is packed with opportunities to use content as a marketing tool.

November 18, 2009

Social Media Marketing vs. Press Releases: Which Goes Where?

One of the biggest challenges for new marketers is deciding where to allow two-way conversation with customers and where to focus on a more direct marketing message. Thanks to new tools like Twitter and RSS, marketing has become more and more about conversation, and less about direct messaging.

November 4, 2009

Social Media Marketing- Like the cool breeze we feel today.

Social media marketing is quite the buzz term nowadays for professionals and businesses using online media to build consumer awareness.

October 29, 2009

Social Media Marketing – Company Images and Videos

As huge advocates for brand standards, we at Appleton Creative, wanted to share some insight. Social media marketing offers a chance to put the power of the Internet behind your business! Extend communications to new online customers through visual imagery. We can often use videos and images to enhance your social media marketing campaign. With […]