Posts Tagged ‘cost’

May 17, 2010

Marketing Essentials: How Much Does it Cost Your Business to Find New Customers?

There are some questions that immediately confuse business owners. One of them is to ask what their costs are of acquiring new customers. It’s surprising to think that companies don’t know, but a number of businesses simply have no clue, much less where to start.

September 29, 2009

Why Small Businesses Should Advertise During Hard Times

Battered by low consumer confidence and reduced availability of credit, small businesses are cutting it close during these times. Businesses react to shrinking profits by reducing costs such as advertising, often to the bare minimum, and occasionally stop marketing their business completely.