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August 16, 2018

Wake Up & Smell the Creative

Barnies coffee ad

It’s time to wake up and smell the creative! A popular local brand that has been caffeinating Central Florida for almost 40 years, Barnie’s Coffee & Tea Co.® approached Appleton to help promote the local and global impact of its new handcrafted line, Crop•Ex. Over the past few months, Appleton’s advertising and media team has utilized its food and beverage public relations skillsets to develop a story, create advertisements, negotiate for media space and publish articles in various high-profile Central Florida publications.

Known best for its unique flavors and seasonal collections you can find in stores across the country, including Publix, Barnie’s recently introduced Crop•Ex, which can now be purchased in The Fresh Market stores nationwide. What makes Crop•Ex special is two-fold; its carefully crafted quality mirrors its mission to give back to the coffee industry as a whole. A portion of the proceeds from every bag of Crop•Ex supports Coffee Kids International, a nonprofit organization that enhances the lives of young growers in coffee-farming countries.

Speaking to its quality, Crop•Ex is roasted in small batches that produce eight to nine bags at a time and features single origin, traceable coffees from around the world. Customers can trace each variety back to its roots from the mountains and valleys of Ethiopia, Indonesia, Costa Rica and other family farms across the globe. The beans are roasted to bring out their best natural qualities and flavors, and each bag is signed and dated to display its freshness.

In addition to its staple café on Park Avenue in Winter Park, Barnie’s has also recently expanded with licensing opportunities in EA Sports Tiburon and the Orlando Science Center. As you can see, Barnie’s has a lot to talk about and a lot to offer caffeine lovers, our community and the world. We’re excited to take its food and beverage public relations and advertising efforts to the next level so this iconic brand can gain the exposure it deserves.

Tired of your average joe advertising and PR? Appleton Creative is an award-winning, full-service Orlando advertising and public relations firm. Appleton works with local, national and international clients to engage, inform and persuade target audiences of all types and sizes. Through strategic planning, media advisories, press releases, events and reputation management, Appleton can publicize and manage your company’s products, events and achievements. Your PR goals are worth a conversation: contact us at 407-246-0092 or info@appletoncreative.com.


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