Archive for the ‘Video’ Category

Real estate video marketing
August 31, 2017

Real Estate Videos That Will Make House Hunters Say “Home Sweet Home”

Successful real estate agents know that opportunity knocks on every door, which is why they often explore innovative techniques to appeal to potential buyers. Nowadays, homebuyers are more likely to turn to the internet when searching for homes, instead of soliciting the help of agents. Don’t let this discourage you ­­­­­­— there’s one way you […]

food marketing for gcia
August 29, 2017

Say Cheese: GCIA Takes Over the Dairy State

The big cheese of culinary, a.k.a. the Global Culinary Innovators Association (GCIA), recently took a trip to Wisconsin. Since Wisconsin is responsible for the highest volume of cheese production in America, GCIA was eager to give its members a firsthand look at what goes into the rigorous operation. The members visited multiple dairy farms and […]

soul happy video
August 15, 2017

Unlock Potential and Discover Positivity with Soul Happy

For those seeking happiness, Soul Happy is the go-to solution for tapping into your fullest potential. Offering a readily available process to assist people in releasing their negativity, Soul Happy provides a convenient, relaxing and cutting-edge way to let the worries of your world melt away. Specifically, the brand’s patented Soul Happy Technique combines therapeutic […]

benefits of outstream video ads
August 9, 2017

Outstream Video Ads Are Rapidly Becoming Mainstream

It’s no secret that video has been dominating the advertising game in recent years, so much so, that video satisfaction has the ability to skyrocket purchase intent by 97%. This success has driven more advertisers to incorporate video into their marketing campaigns. If your business is interested in a progressive, up-and-coming format that offers more […]

video marketing for orlando international airport
July 20, 2017

Orlando International Airport is Taking Flight with a New Video

Fasten your seatbelt because the Greater Orlando Aviation Authority (GOAA) is showing no signs of cooling its jets. The organization, which manages the award-winning Orlando International Airport and Orlando Executive Airport, needed an updated video to highlight its recent achievements and improvements. Because Appleton has a long history of providing GOAA with video marketing, Orlando […]

Snapchat's Advertising Options for Small Business
July 6, 2017

We’re Chatty About Snapchat’s New Advertising Options

In recent years, Snapchat has been a ghost town for small businesses, well not anymore. The social media application has unveiled its new advertising options that are cheaper and more efficient than ever before. Popular among publishers, magazines and media companies, Snapchat is the ideal social media platform to target millennials. Previously, Snapchat’s parent company, […]

ICCA Summit
June 30, 2017

The Proof is in the Pudding: The International Corporate Chefs Association Celebrates Its 15th Anniversary

The International Corporate Chefs Association (ICCA) has a lot on its plate as it celebrates its 15th anniversary. Our long-time partner, which caters to chefs from the top 200 foodservice operations, provides members with exclusive networking opportunities, as well as a chance to stay up-to-date with the hottest industry trends. Because Appleton has been producing videos for […]

Tips for Working with Audio in Ads
June 8, 2017

Audio Tips That Are Music to Our Ears

Audiences may not realize it, but something that usually goes unnoticed in ads is the music. This lack of acknowledgement may actually prove to be a good thing. That’s because when sound is done right, it seamlessly blends into the surrounding content which often causes it to be overlooked. From an outsider’s perspective, it’s common […]

Public Relations tips
May 18, 2017

5 Effective Public Relations Tactics to Maximize Outreach

As an industry that’s consistently evolving, public relations has become a staple for creating and maintaining a successful brand. Basic tools like press releases and pitching are no longer the only PR tools that assist in getting your brand recognized and talked about. With PR trends growing to include digital marketing techniques like social media […]

video production for OUC
May 9, 2017

Our H2OUC Video is Making a Splash

Central Florida’s reliable electric and water provider, Orlando Utilities Commission was enthusiastic to share the extensive measures it takes to create its great-tasting water, or as they like to call it, H2OUC. OUC requested our video production company to shoot and edit an informative video that captures the great care involved in preparing the water, […]