Archive for the ‘Social Marketing’ Category

Orlando pride soccer marketing
July 5, 2016

The Top 5 Takeaways from Orlando Pride’s Soccer Brand Kickoff Success

This past spring, the Orlando Pride broke the NWSL record on attendance in their inaugural home match against the Houston Dash. The previous record of 21,144 was no match for the Pride as they hit 23,403. The secret behind their success? The market excitement for soccer in Orlando, of course. Building off the enthusiasm for […]

outgrowing your space ORRA ad
June 14, 2016

A Real Estate Campaign That Reaches Real People

The Orlando Regional REALTOR® Association (ORRA) is a leading trade association in Florida comprised of almost 12,000 brokers, property managers, appraisers and more. ORRA approached Appleton for help in promoting professional REALTORS® and the local real estate market. The current economy is promising, with low mortgages and a buyers’ market, potential homebuyers have the opportunity […]

Influence visitors with video
June 9, 2016

Influencing Your Audience Through Online Video

An increasing number of people are moving toward online video for news and entertainment. This means the influence of video marketing services are rising, too. In fact, 89 million people in the United States will watch 1.2 billion online videos today alone. What does this mean for brands? Brands can now influence consumers more than […]

online real estate marketing
June 2, 2016

The Real Deal about Real Estate Marketing

Generating leads is important in any industry. In real estate, especially, getting new clients is the key to success. The question is how do you generate leads? How can you reach potential clients and entice them to do business with you? The answer lies in innovative marketing techniques and this includes traditional marketing. From direct mail […]

Healthcare Marketing tips
May 24, 2016

Tips and Trends for a Healthy Future in Medical Marketing

The digital age has revolutionized the way in which marketers reach audiences. Healthcare marketing, for instance, used to produce sufficient results from traditional TV, radio and print ads. However, countless changes to commercial and government insurance programs have created a wide price range split amongst the growing number of available care providers. Long gone is […]

Seniors First Meals, in-home care and more.
May 10, 2016

Local Nonprofit Celebrating Major Milestone with Party and Rebrand

FOR IMMEDIATE RELEASE  Local Nonprofit Celebrates Major Milestone Seniors First, Central Florida’s Oldest and Largest Agency Serving Senior Citizens, Turns 50 and Announces New Identity Orlando, FL. – May 10, 2016 – Seniors First, Inc., a local nonprofit dedicated to helping seniors maintain their health and independence, commemorates 50 years of serving our community this May. […]

New instagram ads
May 3, 2016

Is Instagram the Missing Key to Social Media Advertising?

Instagram is one of the largest and busiest social networks on Earth. The platform is unique in its ability to let every user explore the world through beautiful images. Launched in 2010, over 400 million users seek inspiration, entertainment and mouth-watering meals from the app every month. Instagram’s new algorithm has put it in competition […]

6 new social media platforms periscop, snapchat, this., ello, medium and whisper
April 26, 2016

6 New Social Media Platforms for Marketing

Hundreds of social media platforms are born every year which meet the needs of niche audiences, but few see the success of Facebook and Twitter. Many networks have an incredibly short lifespan, such as Peach, a mobile app that reached top 10 most downloaded and then shut down in one week. With your business, customers […]

how video is changing in 2016
April 12, 2016

How Video is Changing the Way We View the World in 2016

YouTube receives more than 1 billion unique visitors every month! A single minute of video is worth 1.8 million words! Website visitors viewing video stay two minutes longer and are 64% more likely to buy something! OK, that’s a lot of big numbers. In a nutshell, if you’re not using online video, you’re missing out. But why […]

Appleton Creative Web Development 101
March 31, 2016

Web Development 101: A Beginner’s Guide to Creating a Successful Website

The internet has become the primary way users find new businesses. A staggering 78% of Internet users report doing initial product, service or company research online. With so much at stake, your website needs to appear on the first search results page or you risk having less than 25% of potential customers see your site. […]