Archive for the ‘Social Marketing’ Category

when is the best time to post of social media
December 20, 2016

What’s the Best Time to Post on Social Media – For You?

Social media marketing can be a tricky landscape to navigate. Although businesses and consumers have never been more connected, that potential doesn’t automatically translate to increased conversion. Users have access to a variety of different platforms, each with distinct cultures and usage trends, which makes tailoring and timing your messages to get every post just […]

Twitter for your business
December 1, 2016

Tweet Your Way to the Top: How to Maintain an Effective Presence on Your Company’s Twitter

Twitter is a powerful resource for your company; it offers the most immediate connection between you and your followers of any of the major social platforms. Establishing a Twitter presence is key for any company involved in digital marketing, but there are right and wrong ways to utilize the platform. How can you ensure your […]

holiday marketing ideas
October 20, 2016

Don’t Be a Grinch: Bring Joy to the World with Holiday Marketing

With autumn in full swing, the amount of upcoming holidays is longer than your wish list: Thanksgiving, Ramadan, Hanukkah, Christmas and more. To resonate with your audience and humanize your company, it’s a good idea to capitalize on the holiday season by sending your company’s warmest regards. These holiday marketing ideas can be done in […]

Strategic media buying
October 11, 2016

Calling All Eyes! Creative Campaigns with Strategic Media Buys Capture Orlando’s Attention

Let’s face it; in business and in life, it’s hard to achieve success without the right plan. Even more important is having the right strategy and execution in place to ensure optimum success is achieved. The same holds true when it comes to marketing your brand with an advertising campaign. For a strategic marketing campaign […]

successful call-to-action
August 4, 2016

Calls-to-Action That Work for Your Website

Calls-to-action (CTAs) are the copy that incite activity from the consumer. Whether it’s joining a newsletter, purchasing a product or clicking a link, calls-to-action are necessary to encourage audience participation and employ lead generation marketing. As one of the oldest advertising techniques, CTAs are tried and true, but also in danger of overuse. To remedy […]

Orange County Library System Advertising Campaign
August 2, 2016

Along with Books, Check Out the New Library

There is a stigma that libraries are places specifically for reading. While many libraries across the nation have tried to dispel this myth by introducing movies and music to their collections, they have struggled to gain more visitors to their branches. However, realizing the challenge at hand, the Orange County Library System enlisted the efforts […]

Social media in emergency management
July 21, 2016

Using Social Media in Emergency Management

In the early hours of June 12, 2016 the deadliest mass shooting in modern United States history occurred at Pulse Nightclub in Orlando, Florida. Fear and confusion were rampant for the victims, their families, the local community and the nation. People needed to know what was happening and more importantly, if their loved ones were […]

Orlando pride soccer marketing
July 5, 2016

The Top 5 Takeaways from Orlando Pride’s Soccer Brand Kickoff Success

This past spring, the Orlando Pride broke the NWSL record on attendance in their inaugural home match against the Houston Dash. The previous record of 21,144 was no match for the Pride as they hit 23,403. The secret behind their success? The market excitement for soccer in Orlando, of course. Building off the enthusiasm for […]

outgrowing your space ORRA ad
June 14, 2016

A Real Estate Campaign That Reaches Real People

The Orlando Regional REALTOR® Association (ORRA) is a leading trade association in Florida comprised of almost 12,000 brokers, property managers, appraisers and more. ORRA approached Appleton for help in promoting professional REALTORS® and the local real estate market. The current economy is promising, with low mortgages and a buyers’ market, potential homebuyers have the opportunity […]

Influence visitors with video
June 9, 2016

Influencing Your Audience Through Online Video

An increasing number of people are moving toward online video for news and entertainment. This means the influence of video marketing services are rising, too. In fact, 89 million people in the United States will watch 1.2 billion online videos today alone. What does this mean for brands? Brands can now influence consumers more than […]