Archive for the ‘Social Marketing’ Category

Latest in Social Media Marketing: Mid-Roll Ads
February 23, 2017

Out With the Old, In With the New: Why You Should Keep an Eye Out for Facebook’s New Mid-Roll Video Ads

In recent years, social media marketing strategy has evolved into a primary marketing tool. Social media platforms such as Facebook, Twitter and Instagram regularly update their features so marketers can get the most out of their social presence. Well, Facebook recently announced its newest feature to put itself ahead of the competition. Facebook announced its […]

Search Engine Optimization vs Social Media
January 26, 2017

SEO and Social Media Work Together in Perfect Harmony

You’ve created an online presence for your business, but what’s the next step? Terms such as social media and search engine optimization (SEO) aren’t just buzzwords. Both tools offer effective ways to continuously build your online presence and reach consumers. Peanut Butter (Social Media) Social media is the go-to platform for businesses and consumers to […]

inbound vs outbound marketing
January 17, 2017

Old Dog, New Tricks: Inbound vs. Outbound Marketing for Businesses

The internet has changed the game. The development of new digital mediums for content delivery has changed the ways a business can distribute its material to an audience. The way those viewers consume media and their expectations for how and when companies will market to them have also been altered. Traditional marketing, often referred to […]

when is the best time to post of social media
December 20, 2016

What’s the Best Time to Post on Social Media – For You?

Social media marketing can be a tricky landscape to navigate. Although businesses and consumers have never been more connected, that potential doesn’t automatically translate to increased conversion. Users have access to a variety of different platforms, each with distinct cultures and usage trends, which makes tailoring and timing your messages to get every post just […]

Twitter for your business
December 1, 2016

Tweet Your Way to the Top: How to Maintain an Effective Presence on Your Company’s Twitter

Twitter is a powerful resource for your company; it offers the most immediate connection between you and your followers of any of the major social platforms. Establishing a Twitter presence is key for any company involved in digital marketing, but there are right and wrong ways to utilize the platform. How can you ensure your […]

holiday marketing ideas
October 20, 2016

Don’t Be a Grinch: Bring Joy to the World with Holiday Marketing

With autumn in full swing, the amount of upcoming holidays is longer than your wish list: Thanksgiving, Ramadan, Hanukkah, Christmas and more. To resonate with your audience and humanize your company, it’s a good idea to capitalize on the holiday season by sending your company’s warmest regards. These holiday marketing ideas can be done in […]

Strategic media buying
October 11, 2016

Calling All Eyes! Creative Campaigns with Strategic Media Buys Capture Orlando’s Attention

Let’s face it; in business and in life, it’s hard to achieve success without the right plan. Even more important is having the right strategy and execution in place to ensure optimum success is achieved. The same holds true when it comes to marketing your brand with an advertising campaign. For a strategic marketing campaign […]

successful call-to-action
August 4, 2016

Calls-to-Action That Work for Your Website

Calls-to-action (CTAs) are the copy that incite activity from the consumer. Whether it’s joining a newsletter, purchasing a product or clicking a link, calls-to-action are necessary to encourage audience participation and employ lead generation marketing. As one of the oldest advertising techniques, CTAs are tried and true, but also in danger of overuse. To remedy […]

Orange County Library System Advertising Campaign
August 2, 2016

Along with Books, Check Out the New Library

There is a stigma that libraries are places specifically for reading. While many libraries across the nation have tried to dispel this myth by introducing movies and music to their collections, they have struggled to gain more visitors to their branches. However, realizing the challenge at hand, the Orange County Library System enlisted the efforts […]

Social media in emergency management
July 21, 2016

Using Social Media in Emergency Management

In the early hours of June 12, 2016 the deadliest mass shooting in modern United States history occurred at Pulse Nightclub in Orlando, Florida. Fear and confusion were rampant for the victims, their families, the local community and the nation. People needed to know what was happening and more importantly, if their loved ones were […]