Archive for the ‘Search Engine Optimization (SEO)’ Category

Mobile phone being used
December 18, 2015

A Mobile-Moments Mindset

The goal for every company’s mobile website is to draw attention and, hopefully, business. With so many websites out there, how do you know your site actually has what consumers want? Brands need to meet consumers’ needs in effective and relevant ways or consumers will simply move on to another brand or website that contains […]

Urbain 40 responsive website on mobile
December 3, 2015

New Restaurant Serves Up Delicious Numbers After Launch and Media Blitz Success

Urbain 40 American Brasserie & Lounge opened its doors to the public this past November. The unique eatery in the Dellagio Shopping Center serves up lunch, dinner and late night meals in its 1940s-themed main dining room, library and lounge. In the months leading up to the grand opening, Appleton Creative partnered with Urbain 40 […]

November 19, 2015

Did Your Business Survive Google’s Mobilegeddon?

On April 21, 2015, Google tweaked its search engine algorithm to favor websites that it considered mobile-friendly, an event known as “Mobilegeddon.” This means that mobile-friendly websites will rank better than non-mobile-friendly websites. In February Google announced, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will […]

using video in business
November 17, 2015

The True Power of Video in Business

Facebook is in the testing phases of adding the option to make a seven-second looping video your profile picture; this will also be a possibility for company pages. In trying to create more visually stimulating content for digital users, video is a great trend that many businesses should hop on. If Facebook thinks video is […]

Why You Need an SEO Team
November 3, 2015

Why You Need an SEO Team

What is SEO? That’s a great question: SEO stands for search engine optimization and is the process of driving traffic from organic search results on search engines. Organic search results, also referred to as free, editorial or natural search results, are results garnered through unpaid methods. All major search engines such as Google, Bing and […]

How Google Analytics Affect Your Website
October 27, 2015

Google Analytics: Is Your Website Accomplishing Your Company’s Goals?

Google Analytics is the most widely used platform for generating detailed statistics and reports about website visitors. Implementing Google Analytics on your website grants you a variety of benefits. We utilize its reports and data to gain valuable insight about our clients’ businesses and customers, as well as to outline and execute strategic plans. Keep […]

Alphabet soup help
September 30, 2015

Is Google Disappearing in a Mess of Alphabet Soup?

With so many changes to Google lately, what’s really going on? Recent, albeit major, changes to Google come in the form of a new CEO and the diminishing role of Google+. Sundar Pichai, a name we might start hearing more of, has taken over the title of CEO from Larry Page, who is now CEO […]

SEO infographic header
September 15, 2015

Growing Your Business Through SEO

Once your business has a website, you may think your online work is done. The web never sleeps and neither should your website maintenance. Experts in SEO seemingly talk in tongues, telling you in cyber-speak what your website needs to succeed. Here’s a crash course in SEO so that you can conquer industry jargon and […]

POGLE Media Mode: Paid, Owned, Granted, Leased and Earned Media
August 18, 2015

Do You POGLE? Paid, Owned, Granted, Leased and Earned Media

Marketing efforts create a two-way street where your audience is actively participating and engaging with your brand. Formulating a comprehensive mix for your business’ marketing strategy requires a precise balance between the five types of media: paid, owned, earned, granted and leased. To succeed on digital platforms, we first need to understand the differences between […]

Adobe flash dead
August 6, 2015

Flash is Dead: Why Your Website Needs to Bury It

The recent data breach of an Italian-based surveillance software company unearthed numerous security holes in Adobe Flash’s media player. But severe Adobe Flash vulnerabilities don’t come as a surprise to many people; they’re discovered and exploited regularly. This is one reason, among many, that companies and individual users are migrating away from Adobe Flash and […]