Archive for the ‘Search Engine Optimization (SEO)’ Category

Orlando law firm website
July 7, 2016

Orlando Law Firm Features Fresh Website to Educate and Empower Clients

With more than 400 registered Orlando law firms, the professional legal teams practicing in Orange, Seminole, Osceola and Lake counties may find it hard at times to separate themselves from the competition. In today’s digital age, the competition is tough between Orlando law firms growing even more intense as different firms optimize their online presence, the […]

outgrowing your space ORRA ad
June 14, 2016

A Real Estate Campaign That Reaches Real People

The Orlando Regional REALTOR® Association (ORRA) is a leading trade association in Florida comprised of almost 12,000 brokers, property managers, appraisers and more. ORRA approached Appleton for help in promoting professional REALTORS® and the local real estate market. The current economy is promising, with low mortgages and a buyers’ market, potential homebuyers have the opportunity […]

Google search's local 3-pack on mobile
June 13, 2016

Local SEO Marketing: 5 Factors That Affect Your Company’s Local Rankings in Google

In a survey by ConstantContact, the majority of small businesses (SMBs) said it was “important for them to be found on major search sites, local search apps and directory sites.” With that, 78% believe new customers can and will find them through these sites and apps. So why aren’t SMBs effectively taking measures to increase […]

Healthcare Marketing tips
May 24, 2016

Tips and Trends for a Healthy Future in Medical Marketing

The digital age has revolutionized the way in which marketers reach audiences. Healthcare marketing, for instance, used to produce sufficient results from traditional TV, radio and print ads. However, countless changes to commercial and government insurance programs have created a wide price range split amongst the growing number of available care providers. Long gone is […]

landing pages for online conversion
May 12, 2016

Landing Pages: The Main Ingredient for Online Conversion

Can your website catch the attention of your audience, provide them with information and convert them in less than 10 seconds? Landing pages are the tool that will help your business do just that, cutting out content-heavy sites for customers looking for specialized services. What is a Landing Page? A landing page is the first […]

Fostering a Brighter Future, Foundation for Foster Children
April 19, 2016

Foundation for Foster Children Adopts Fresh Direction to Better Inform the Community

Less than 3% of all children who enter foster care in their lives graduate college and 25% will be homeless after age 18. Foundation for Foster Children (FFC) provides care and opportunities for the estimated 1,500 children and young adults in the Central Florida foster care system. With the help of mentors, volunteers and local […]

Appleton Creative Web Development 101
March 31, 2016

Web Development 101: A Beginner’s Guide to Creating a Successful Website

The internet has become the primary way users find new businesses. A staggering 78% of Internet users report doing initial product, service or company research online. With so much at stake, your website needs to appear on the first search results page or you risk having less than 25% of potential customers see your site. […]

how to rebrand online
February 18, 2016

How to Successfully Rebrand Online

A brand is more than a logo or a perfectly planned color scheme. It’s a promise to your customers. To move your company forward, harmonize your business’ identity with its brand and better identify your goals, your brand must be cohesive across all platforms. Already tackled your stationery and collateral? You’re likely forgetting the bigger […]

EarthLinked Geothermal Region Northeast
January 26, 2016

Client Spotlight: Catching Up with EarthLinked Technologies

EarthLinked Technologies unveiled a brand new consumer-centric website in 2015, complete with indexed pages and a responsive format designed and developed by Appleton. What has the research and technology company been up to since then? EarthLinked has been heating up the geothermal industry with pinpointed marketing that produces concrete results. With its commitment to providing simple, […]

2015 Appleton Year-in-Review
January 13, 2016

Feast Your Eyes on Appleton’s Transformative Projects of 2015

As we jumpstart 2016’s projects, we also want to shine a spotlight on a handful of the delightful clients we’ve worked with and some of the outstanding projects our team has proudly managed, created, designed and developed in 2015. Take a gander at our impressive, creative and innovative work.   Orlando International Airport Expansion Brochure […]