Archive for the ‘Industry News’ Category

benefits of csr
July 31, 2018

How Corporate Social Responsibility Can Help You Help Others

With research increasing on the power of corporate social responsibility (CSR), companies are more aware of the impact their actions have on society. According to research conducted by Double the Donation, 93% of the world’s largest 250 companies publish annual reports on their CSR efforts. Advocacy campaigns, philanthropy and implementing social or environmental initiatives are […]

what happened to google adwords
July 20, 2018

Google is Making Some Big Changes, Here’s What They Mean for You

Google recently announced that it will be making some changes to its ad services. The tech giant’s Senior Vice President of Ads and Commerce, Sridhar Ramaswamy, broke the news that some services will be rebranded, while others will be disappearing in order to provide simpler solutions to advertisers. At a glance: Google Adwords is being […]

social media influencer marketing
July 13, 2018

Create a Golden Social Empire

Word-of-mouth remains the most credible form of marketing; over half of Americans’ conversations revolve around brand recommendations. With a high return of organic leads and increased consumer retention, word-of-mouth is a beneficial channel that used to be reserved for only the most prominent brands. Now, using social media influencers and an influencer marketing agency, businesses […]

Vehicle Wrap
July 5, 2018

Wrap Your Mind Around This Fresh Advertising Strategy

Sometimes the key to effective advertising is making a lasting first impression. If you’re wondering what you could do to stand out with a high impact method and a low-cost approach, vehicle wraps might be your answer. Pet Alliance Vehicle Wrap Designed by Appleton Vehicle wraps are a refreshing way to promote your business as […]

how to make your brand buzz-worthy
June 6, 2018

5 Buzz-Worthy Ways to Get Consumers Talking About Your Brand

You may already know when it comes to satisfying your customers, above all, you should focus on the quality of your content and message. Not only is this true in regards to the product or service you offer, but this should also prove to be true with the way you communicate and handle your audience. […]

what is GDPR compliance
May 24, 2018

How to Become GDPR Compliant

Friday, May 25th, 2018 is a significant day for business owners and marketers alike because the European Union’s new General Data Protection Regulation (GDPR) goes into full effect. You may have seen the acronym “GDPR” floating around, and you’ve probably received a handful of policy or terms of service emails in your inbox. But do […]

creative out-of-home advertising mediums
May 22, 2018

Take the Bored Out of Billboards

There are several types of out-of-home (OOH) advertising avenues that offer impactful results to meet your unique marketing needs. OOH advertising works well in both standalone awareness campaigns or as an integrated amplifier of your overall marketing strategy. The different types of OOH advertising aren’t one-size-fits-all; each one offers different benefits to help you reach […]

Benefits of Video Marketing
May 17, 2018

Why You Should Start Focusing on Video Marketing

Video has been dominating the internet in recent years, which is why marketing teams are making it a priority when conceptualizing new strategies. There are countless benefits that arise from video marketing, especially ones involving potential customers. Online video has become such a staple in marketing campaigns that one in four consumers actually lose interest […]

Do Hashtags work
May 3, 2018

#Hashtags: Do They Still Work?

What’s the best thing you can do for your business on social media? Are hashtags still necessary to achieve increased awareness and engagement? The formula for a successful digital marketing campaign seemed simple enough: create interesting content, sprinkle it with a few relevant hashtags and voila, your content was on its way to being seen […]

creative south
May 1, 2018

Our Apples Were Feeling Peachy at Creative South 2018

Where loads of fun and design skill meet is Creative South, a design conference held every year at the Springer Opera House in Columbus, Georgia. As a highly anticipated event for designers across the world, we had an amazing time learning, experimenting and sharing ideas with the most creative people around. Check out last year’s […]