Archive for the ‘Industry News’ Category

product explainer videos
January 17, 2018

Consumers Know that Seeing is Believing When They Watch Product Videos

Businesses are accustomed to explaining products through descriptions and visuals. Despite being commonly used, customers have revealed that text and images tend to lack depth when representing a product, which ultimately affects the way its interpreted. These drawbacks have led companies to search for more efficient alternatives that properly reflect their products. They have discovered […]

voice search optimization
January 4, 2018

No Killer Nanobots, Yet: The Future of A.I. Marketing

The Outlook of Voice Search Voice search is the wonderful result of voice recognition software, a branch of artificial intelligence (A.I.), that allows consumers to speak to their technology and have the technology listen, respond and act. Measurement company, comScore predicts 50% of all internet searches will be voice-based by 2020. To some of us, […]

Generation c
December 22, 2017

Generation X, Y, Z and now C?

Currently, there are many brands and organizations that are targeting millenials, but constantly developing technology calls for a shift in marketing efforts. If you’re one of these companies, it’s time to direct your attention to a whole new generation: Generation C. The world of digital media is constantly inventing new ways to engage, and marketing […]

strategic planning consultants
November 7, 2017

Don’t Be Caught Without a Plan: Strategize for Success

As Gordon B. Hinckley once said, “You can’t build a great building on a weak foundation.” The same could be said for business. Without a solid foundation and plan, your business will not be as successful as it could be. Unfortunately, only 7% of marketers feel they have effective marketing and 51% of businesses don’t […]

Over-the-Top Ads
October 5, 2017

Over-the-Top Advertising is a Top-Notch Opportunity

In recent years, there has been a noticeable shift in the way viewers consume media. A major contributing factor to this transition is that buyers are becoming wary of rising cable bills and are looking for more affordable solutions. As a result, more people are making the switch from traditional services to over-the-top content (OTT), […]

facebook messenger marketing
September 28, 2017

Facebook Messenger: What You’re Missing in Your Digital Marketing Strategy

At the beginning of 2015, the number of monthly users for the top four messaging apps surpassed the number of monthly users for the top four social media networks. Today, messaging apps have 500 million more monthly users than the top social media networks like Facebook and Twitter. Facebook Messenger alone has more than 1.2 […]

5 Environmentally Friendly Business Practices for the Office
September 26, 2017

Go Green or Go Home: 5 Simple Ways to be Environmentally Conscious at Work

Going “green” has now become a way of life. A green home means a better environment, but since most of our day is spent at work, changes should also be made at the office. Bringing a green lifestyle into an office can help preserve the environment for future generations and save you a lot of […]

Corporate Videos
September 7, 2017

Corporate Videos Every Company Should Create

Companies from across the globe are taking advantage of video because they have discovered that it’s an ideal way to engage audiences. There are a wide variety of videos that companies should produce, each one possessing its own unique benefits. Whether you’re preparing a training video or organizing a recap for a special event, video […]

Real estate video marketing
August 31, 2017

Real Estate Videos That Will Make House Hunters Say “Home Sweet Home”

Successful real estate agents know that opportunity knocks on every door, which is why they often explore innovative techniques to appeal to potential buyers. Nowadays, homebuyers are more likely to turn to the internet when searching for homes, instead of soliciting the help of agents. Don’t let this discourage you ­­­­­­— there’s one way you […]

Outdated SEO strategies
August 22, 2017

5 Outdated SEO Strategies That Have Got to Go

It’s no secret that a successful search engine optimization (SEO) strategy is the key to increasing organic web traffic and improving your search rankings. However, it’s a field that’s constantly changing, meaning strategies and tactics that used to work 10-15 years ago are no longer effective today. In fact, search engines are updated more than […]