Archive for the ‘Media & Public Relations’ Category

Orange County Library System Advertising Campaign
August 2, 2016

Along with Books, Check Out the New Library

There is a stigma that libraries are places specifically for reading. While many libraries across the nation have tried to dispel this myth by introducing movies and music to their collections, they have struggled to gain more visitors to their branches. However, realizing the challenge at hand, the Orange County Library System enlisted the efforts […]

Orlando pride soccer marketing
July 5, 2016

The Top 5 Takeaways from Orlando Pride’s Soccer Brand Kickoff Success

This past spring, the Orlando Pride broke the NWSL record on attendance in their inaugural home match against the Houston Dash. The previous record of 21,144 was no match for the Pride as they hit 23,403. The secret behind their success? The market excitement for soccer in Orlando, of course. Building off the enthusiasm for […]

Lake Gibson Village illustration
June 15, 2016

Make the Rest of Your Life the Best of Your Life

This past weekend, Appleton went on location in Lakeland to shoot commercials for the beautiful, historic landmark that is soon to become Lake Gibson Village. Set gracefully on the shores of Lake Gibson, in a majestic building that offers all the charm and character of the 1920s, is Lake Gibson Village. This refreshingly new independent […]

outgrowing your space ORRA ad
June 14, 2016

A Real Estate Campaign That Reaches Real People

The Orlando Regional REALTOR® Association (ORRA) is a leading trade association in Florida comprised of almost 12,000 brokers, property managers, appraisers and more. ORRA approached Appleton for help in promoting professional REALTORS® and the local real estate market. The current economy is promising, with low mortgages and a buyers’ market, potential homebuyers have the opportunity […]

online real estate marketing
June 2, 2016

The Real Deal about Real Estate Marketing

Generating leads is important in any industry. In real estate, especially, getting new clients is the key to success. The question is how do you generate leads? How can you reach potential clients and entice them to do business with you? The answer lies in innovative marketing techniques and this includes traditional marketing. From direct mail […]

dog at Paws in the Park
February 15, 2016

Paws in the Park Celebrates Another Year of Wagging Tails

Did your Valentine’s weekend call for some puppy love? For thousands of Orlando locals, it did. Lake Eola was overrun by our furry friends for a day during downtown Orlando’s yearly Paws in the Park event. This year’s Paws in the Park was one for the books. An estimated 15,000 attendees participated in a number […]

Appleton Creative Media Buying 101
February 9, 2016

Media Buying 101: Your Guide to TV Buys

“I want to sell more of my product.” We hear you. And you are not alone. When clients come to Appleton, we sit with them and work through what this seemingly straightforward selling goal really means for their individual product. Only then can we determine how to best make the selling happen. Often, the process […]

2015 Appleton Year-in-Review
January 13, 2016

Feast Your Eyes on Appleton’s Transformative Projects of 2015

As we jumpstart 2016’s projects, we also want to shine a spotlight on a handful of the delightful clients we’ve worked with and some of the outstanding projects our team has proudly managed, created, designed and developed in 2015. Take a gander at our impressive, creative and innovative work.   Orlando International Airport Expansion Brochure […]

Urbain 40 responsive website on mobile
December 3, 2015

New Restaurant Serves Up Delicious Numbers After Launch and Media Blitz Success

Urbain 40 American Brasserie & Lounge opened its doors to the public this past November. The unique eatery in the Dellagio Shopping Center serves up lunch, dinner and late night meals in its 1940s-themed main dining room, library and lounge. In the months leading up to the grand opening, Appleton Creative partnered with Urbain 40 […]

October 5, 2015

We’re REPping Your New Family-Friendly Go-To

Raise your hand if you’ve heard of The REP. In case you weren’t aware, that’s the Orlando Repertory Theatre. Since we can’t see your hands, although we’re sure everyones hands are excitedly raised, we’ll give you a little more info just for fun. The REP is a family-friendly theatre in partnership with the University of […]