Archive for the ‘Digital Marketing’ Category

August 21, 2018

Now Visualize This: How to Make Your Content More Attractive

While digital and print articles are a great way to talk to your audience and provide more information about industry-related topics, there’s one strategy that can help get your customers to read more of your content. If you have information that can be displayed more visually, using infographics for marketing can provide the most ideal […]

creative advertising campaign for TBS
July 25, 2018

Money. Fame. Love. TBS Can Help with One of These.

For over eight years Appleton has provided full marketing and advertising support for TBS Factoring Service. From the F-word anniversary campaign to environmental branding for its new location, we’ve done it all for TBS Factoring. One of our most recent projects completed was this creative advertising campaign, which ran in both print and digital mediums, […]

what happened to google adwords
July 20, 2018

Google is Making Some Big Changes, Here’s What They Mean for You

Google recently announced that it will be making some changes to its ad services. The tech giant’s Senior Vice President of Ads and Commerce, Sridhar Ramaswamy, broke the news that some services will be rebranded, while others will be disappearing in order to provide simpler solutions to advertisers. At a glance: Google Adwords is being […]

social media influencer marketing
July 13, 2018

Create a Golden Social Empire

Word-of-mouth remains the most credible form of marketing; over half of Americans’ conversations revolve around brand recommendations. With a high return of organic leads and increased consumer retention, word-of-mouth is a beneficial channel that used to be reserved for only the most prominent brands. Now, using social media influencers and an influencer marketing agency, businesses […]

marketing award
June 13, 2018

In Seventh Heaven with the Creativity Awards

We’ve done it again! For nearly 50 years, top advertising and design professionals have strived for a coveted winning status at the annual Creativity International Awards. This year, our award-winning digital marketing agency brought home seven awards across a variety of categories in this season’s Media and Interactive Creativity Awards. The 48th Creativity International Awards […]

how to make your brand buzz-worthy
June 6, 2018

5 Buzz-Worthy Ways to Get Consumers Talking About Your Brand

You may already know when it comes to satisfying your customers, above all, you should focus on the quality of your content and message. Not only is this true in regards to the product or service you offer, but this should also prove to be true with the way you communicate and handle your audience. […]

what is GDPR compliance
May 24, 2018

How to Become GDPR Compliant

Friday, May 25th, 2018 is a significant day for business owners and marketers alike because the European Union’s new General Data Protection Regulation (GDPR) goes into full effect. You may have seen the acronym “GDPR” floating around, and you’ve probably received a handful of policy or terms of service emails in your inbox. But do […]

Do Hashtags work
May 3, 2018

#Hashtags: Do They Still Work?

What’s the best thing you can do for your business on social media? Are hashtags still necessary to achieve increased awareness and engagement? The formula for a successful digital marketing campaign seemed simple enough: create interesting content, sprinkle it with a few relevant hashtags and voila, your content was on its way to being seen […]

tbs factoring ad
March 27, 2018

Finally, an F-Word That’s Good for Business

Congratulations to TBS Factoring Service! Our longstanding client of eight years is commemorating 50 years in business. We’re proud to celebrate TBS’ market longevity and scope of services with an eye-catching anniversary marketing campaign. Founded in 1968, TBS began as Truckers Bookkeeping Service, offering permit and fuel tax reporting services. Over the years, TBS’ family […]

what is a micro-influencer
March 20, 2018

Micro-Influencers with Big Impact

Rumor has it that micro-influencers have significantly altered the marketing game. As social media habits continuously evolve, marketers must adapt to consumer trends in order to maintain a competitive brand image. A recent shift in social media culture has caused consumers to veer away from supporting sponsored superstars and toward relatable social media influencers. Micro-influencer […]