Archive for the ‘Digital Marketing’ Category

February 7, 2018

Central Florida Nonprofits Shine During Victory Cup Initiative 2018

Victory Cup Initiative’s third annual philanthropic competition was a morning filled with compelling stories of service. Ten notable area nonprofits presented their inspirational messages to a team of judges, and Cannonball Kids’ cancer Foundation emerged as the grand prize winner, receiving $20,000. This year’s event awarded $52,000 in prizes and participation grants to deserving organizations […]

Creative Real estate marketing strategies
February 6, 2018

2018 is the Year of the Dog and REALTORS® Are off the Leash

2018 is here, and just like our real estate marketing strategies for the Orlando Regional REALTOR® Association (ORRA), it’s in full swing. ORRA, a leading trade organization in Orlando, is one of the largest associations in Florida, with almost 15,000 brokers, appraisers and other realty members in Central Florida. In its capacity, ORRA communicates to […]

ridiculous advertisement
January 31, 2018

A Healthy Dose of Marketing for Omega Medical Imaging

Implementing cutting-edge and revolutionary X-ray imaging technologies, Omega Medical Imaging is in the business of providing world-class medical equipment at an affordable price. As its social media marketing agency, we determined that Omega’s efficient and cost-effective product solutions to be its key point of differentiation. With a range of dynamic fluoroscopic systems, Omega helps clinicians […]

pearsons cafe & catering
January 23, 2018

A Delicious Marketing Campaign for Pearson’s Catering & Café

Pearson’s Catering & Café combines high-quality ingredients with classically trained culinary skills to deliver delicious dishes across Central Florida. As a professional catering company, Pearson’s specializes in holiday events, but scrumptious seasonal dishes aren’t all it offers. Pearson’s has been creating perennial culinary delights for corporate events, weddings, private dinners and more for over 15 […]

Best Marketing Campaigns
January 11, 2018

Showcasing Seven Stellar Projects of 2017

As we start off 2018 strong, we’re revisiting our successful projects of 2017. From websites and digital marketing to video and print, see the captivating, compelling and effective projects in some of our best marketing campaigns of 2017. Orange Appeal As a Woman Business Enterprise, we take great pride in working with Orange Appeal, Central […]

voice search optimization
January 4, 2018

No Killer Nanobots, Yet: The Future of A.I. Marketing

The Outlook of Voice Search Voice search is the wonderful result of voice recognition software, a branch of artificial intelligence (A.I.), that allows consumers to speak to their technology and have the technology listen, respond and act. Measurement company, comScore predicts 50% of all internet searches will be voice-based by 2020. To some of us, […]

Generation c
December 22, 2017

Generation X, Y, Z and now C?

Currently, there are many brands and organizations that are targeting millenials, but constantly developing technology calls for a shift in marketing efforts. If you’re one of these companies, it’s time to direct your attention to a whole new generation: Generation C. The world of digital media is constantly inventing new ways to engage, and marketing […]

Over-the-Top Ads
October 5, 2017

Over-the-Top Advertising is a Top-Notch Opportunity

In recent years, there has been a noticeable shift in the way viewers consume media. A major contributing factor to this transition is that buyers are becoming wary of rising cable bills and are looking for more affordable solutions. As a result, more people are making the switch from traditional services to over-the-top content (OTT), […]

facebook messenger marketing
September 28, 2017

Facebook Messenger: What You’re Missing in Your Digital Marketing Strategy

At the beginning of 2015, the number of monthly users for the top four messaging apps surpassed the number of monthly users for the top four social media networks. Today, messaging apps have 500 million more monthly users than the top social media networks like Facebook and Twitter. Facebook Messenger alone has more than 1.2 […]

Outdated SEO strategies
August 22, 2017

5 Outdated SEO Strategies That Have Got to Go

It’s no secret that a successful search engine optimization (SEO) strategy is the key to increasing organic web traffic and improving your search rankings. However, it’s a field that’s constantly changing, meaning strategies and tactics that used to work 10-15 years ago are no longer effective today. In fact, search engines are updated more than […]