Deseret Ranches — Branding Campaign, Collateral & Web Design

CHALLENGE: Located in Central Florida, Deseret Ranch is one of the largest cattle ranches in the country, covering almost 300,000 acres. And it’s home to 80 ranchers, their families, and 44,000 head of cattle. So this one-of-a-kind farmstead required branding, collateral and a web site that truly represented the mission of the ranch, while also reflecting their deep stewardship for the environment.

STRATEGY: Appleton Creative focued on developing a historical perspective along with Deseret’s long-term vision. For the web, we addressed usability concerns for such a deep volume of information with simple navigation. Images of the ranch show their broad use of the land and emphasis on preservation of land and wildlife.

RESULTS: Deseret Ranch has enjoyed increased awareness on state and national levels. They are currently involved in many strategic partnerships within their region and have an active role in the growth plans of Central Florida.